What is a Brand Identity?

A brand identity is the visual and emotional representation of a brand.

A brand identity includes a number of key elements:

LOGO• COLOR SCHEME • MESSAGING • TYPOGRAPHY • BRANDWORK

These all work together with the guidance of a brand style guide. All the elements of a well-built brand are carefully crafted to evoke specific feelings and associations in the minds of customers.

We've been crafting all kinds of brands, big and small, for over 10 years. Our experience has taught us that there's not just one way to do things. There's no secret sauce or special workshop question. But we do believe that having a process– a framework for creative exploration–is vital.

Our Process

Recent Examples

A sign for Sweet Cub Soft Serve Ice Cream featuring a stylized illustration of a bear's face with an ice cream cone as the nose. The sign includes variations of the bear icon with different background colors representing sunrise, high noon, and sunse

A graphic design infographic about wood splits, highlighting features like thin-split and kiln-dried firewood, with color swatches and typography details.

A colorful collage featuring various retro-style logos and text promoting the 'House of Western' entertainment concept. The dominant elements include stylized logos with stars, bold lettering, and vibrant colors like yellow, red, and black.

A collection of Poison Ivy Brewing Co logos with different design styles and color schemes, featuring a stylized ivy leaf and text.

Colorful festival poster for FloydFest 23, titled 'Forever,' featuring a spinning wheel with a heart at the center, and event details including dates July 26-30, 2023, location Floyd, Virginia, and themes like music, magic, and mountains, with a retr

A beige background with black and colorful stripes at the bottom, featuring multiple logos and texts for All One Productions, a media and talent production company in Asheville, NC. The logos are black and include a star and geometric shapes.

Designs of four coffee shop logos with different color backgrounds, featuring the names 'Wake and Lake Coffee' and 'WL Coffee' with varying icons and text styles.

A composite graphic with lion, bird, and globe logos, and the word 'RANKINGS' prominently displayed in the center.

A promotional poster for the North Lands Music & Arts Festival features a cartoon landscape with mountains, trees, a sunset, and a starry sky. A turtle with speakers on its back and a large yellow salamander holding a flower are depicted in the foreg

Illustration of a festival poster for Northlands Music & Arts Festival, June 14-15 in Swanzey, NH. Features a large flying bird with spread wings in front of a bright yellow sun, surrounded by clouds, mushrooms, bees, and rolling hills in a stylized,

A colorful, stylized drawing promoting the North Lands Music & Arts Festival, June 16-17, 2023. It depicts a landscape with a lake, fish, mushrooms, trees, hills, and mountains under a sky with eyes. A moose stands on a boat in the lake, playing a gu

A graphic design with illustrations of a mouse with flowers in its mouth, a banjo with the words 'POLITIC & GRIN', a bird with outstretched wings next to a cage and the words 'APODLACHIA', and a sign reading 'ON AIR' with the text 'APODLACHIA' below.

Multiple logos and badges for Hickory Healing House, featuring house icons and circular designs in green, brown, and beige colors, overlaid on a background with an image of a house's roofline.

Graphic design for Festival Park with a stylized mountain and water elements in different color backgrounds, featuring the text 'Festival Park' with a heart symbol replacing the 'v'.

Retro-style poster for Power Sound Revival music and arts festival featuring illustrated vans and a guitar with a sunset background and stylized text.

Poster for the Mayhaw Music Festival featuring a cartoon alligator playing a guitar, set against a sunset background with cypress trees, with event details and lineup of bands.