FloydFest Festival Identity

Festival identity and art • art direction • merchandise • signage • content creation

How We Helped:

FloydFest is a music and arts festival in Floyd, VA that attracts some of the finest acts in Roots, Americana, Jam, and Rock. FF is capped around 15,000 patrons to provide an experience like no other. We were super grateful to be asked to develop all branding and artwork for the 2023, 2024, and 2025 festivals.

Each year the festival takes on a different conceptual theme that the art and identity is based around.

Colorful festival poster for FloydFest 23, scheduled from July 26-30, 2023, at Floyd Highway N, Check, Virginia. Features a wheel with a heart at the center, vibrant colors, and text highlighting music, magic, and mountains.
Promotional poster for FloydFest 24, Horizon, scheduled from July 24 to 28, 2024, in Floyd, Virginia. Features a colorful heart-shaped logo with a sunset, river, and mountain design. Includes event details, website, and slogan emphasizing music, magic, and mountains.
Poster for FloydFest music festival, July 23-27, 2023 in Floyd, Virginia, featuring headliners The Black Crowes, Mt. Joy, Gov't Mule, and JJ Grey & Mofro, with a list of other music artists, a colorful neon gradient background, the FloydFest logo, and event details.
Outdoor concert stage at Floyd Fest 24 with a crowd of festival-goers, surrounded by trees on a sunny day.
Wooden sign for Fiesta Park with colorful lettering and a pink heart, situated on a grassy field with partly cloudy sky and trees in the background.
Crowd gathered at a night outdoor concert stage with colorful lights and a large screen, surrounded by trees with projected blue and green patterns.
Close-up of a blue Fruit Shoot cap with black text, held by a person's fingers. The cap features the Fruit Shoot logo and the words 'Additive One Products'.
Colorful cups and mugs with handles and carabiners attached, displayed at an outdoor event, with a prominent green cup bearing a design for FlowFest Horizon.